Your Professional Tour Guide for Michoacán

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carlos en patzcuaro

Tourism Guide

Carlos Alanis


I have been a tourist guide for the last 20 years in the State of Michoacán, and my passion and pride in educating and guiding tourists from all over the world is still as exciting as it was during my first year. Besides having been born in Morelia, I have deeply studied this wonderful state’s history, I also have received Certifications and Accreditations at National Levels, and continue to keep these updated, not only to support my professional development, but to offer my tourists the highest levels of professionalism and safety.

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From quiet mountain villages to bustling city streets, Michoacán reveals a rhythm all its own. Each turn offers a new layer, traditions passed down for generations, flavors that linger long after the meal, and landscapes that feel timeless. Walk through markets alive with color and sound, where artisans shape stories into clay, copper, and textiles. Follow winding roads that lead to volcanic lakes, hidden valleys, and forests where silence feels sacred. In every setting, there’s an invitation to slow down and take it in, not as a rushed itinerary, but as a living experience unfolding in front of you.

Here, history is never just in museums; it breathes in the architecture, the festivals, and the everyday rituals of life. Food is more than a meal, it’s a gathering, a memory, a celebration of the land itself. Even the simplest moments, sipping coffee in a plaza, watching children play, hearing the distant bells of a cathedral, carry a sense of connection that stays with you. Michoacán is not a place you simply visit; it’s a place that leaves its mark, gently reminding you that travel isn’t about checking boxes, but about feeling part of something greater.

Hotels in Morelia

Hotel de la Soledad

Hotel de la Soledad. This imposing 17th-century construction seeks to make each of its guests fall in love even more, in addition to becoming a benchmark in Morelia, it is a sample of why the city of the pink quarry has been named a World Heritage Site by UNESCO.

Hotel Casino

Hotel Casino is an 18th century house located in the heart of the historic center just a few steps from Morelia Cathedral. This beautiful hotel offers premium stay in a traditional setting. If you are looking to live the Morelian atmosphere and surround yourself with cultural and leisure activities, make us your choice.

cempasuchil y colibri

Between Life and Death, the Light of the Cempasúchil

Every year, when November arrives, the roads of Michoacán fill with color and memory. Among candles, offerings, and the scent of copal, a flower rises as a symbol of love and reunion: the cempasúchil. Its story is as ancient as it is profound, and its presence lights up the Day of the Dead with the ... Read more
monarch butterflies in central mexico where they stay over the winter on oyamel trees.

The Monarchs’ Great Journey: A Natural Wonder in Michoacán

Every autumn, a remarkable migration begins. From as far north as Canada and the northern United States, delicate Monarch butterflies embark on a journey spanning up to 4,000 kilometres. Guided not by memory, for no single butterfly makes the round trip, but by instinct encoded deep in their being, they find their way to the ... Read more
23 festival de cine morelia

Festival Internacional de Cine de Morelia: Celebrating Mexican and Global Cinema

Each autumn, the streets of Morelia, in the state of Michoacán, Mexico, become alive with film screenings, talks, premieres, and cinephile chatter. The Festival Internacional de Cine de Morelia (FICM) is a major moment in the calendar—for Mexican filmmakers, for audiences hungry for fresh stories, and for the industry at large. Below, a look at ... Read more
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